New Balance

New Balance was founded in Boston in 1906, but not as a footwear brand. Its founder, William J. Riley, originally created flexible arch supports designed to improve balance and ensure all-day comfort. The idea of better balance in every step gave the brand its name.

Over a century later, New Balance has grown into one of the most recognized footwear brands worldwide, staying true to its roots through anatomical support, uncompromising quality, and multiple width options. From running tracks to city streets, New Balance sneakers seamlessly connect athletic heritage with modern street style. Explore the New Balance footwear collection online at ADV Store with worldwide shipping, or visit our physical store in Vilnius at Trakų g. 4.